Certificate in Social Media Marketing(SMM)

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About This Course

  • Platform Strategy & Optimization: In-depth training for Facebook, Instagram, LinkedIn, YouTube, and WhatsApp.
  • Content Creation & Management: Content calendar planning, creative storytelling, copywriting, visual design using tools like Canva, and video editing (CapCut).
  • Paid Social Advertising: Meta Ads Manager, budgeting, audience targeting, bidding strategies, and campaign optimization.
  • Analytics & Reporting: Using tools like Meta Insights and Sprout Social to measure ROI, engagement, and conversion metrics.
  • Social Listening & Strategy: Social media auditing, crisis management, competitor analysis, and establishing a professional brand identity.
  • Modern Trends & Tools: Using AI-powered platforms for content generation, influencer marketing techniques, and employee advocacy programs

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